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DESIGNED IN NYC

About WOW

Unique wallcoverings known for their expressive impact, high-quality construction, and unexpected design language.

DESIGNED IN NYC

About WOW

Unique wallcoverings known for their expressive impact, high-quality construction, and unexpected design language.

Created by a designer who sees light as a design element and walls as a canvas. Made for interiors that call for more than just something pretty on the wall.

More than one way to WOW

At WOWpapers we love for patterns to speak to each other.
Some of our bespoke wallpaper designs are created to be intentional corollaries—distinct patterns that speak the same visual language to each other.
Change the Scale. Change the Vibe.
WOWpapers are shown in four standard scales — Large, Medium, Small, and Xtra Small — to illustrate how scale impacts our perception of pattern and color. We’ll customize the scale for each surface to be covered.
“Changing the scale of the print has given me such a deeper appreciation of color. As a lighting designer, I’m just thrilled to see so much depth in a 2D product.”
— Julien WOW
At WOWpapers we love for patterns to speak to each other.
Some of our bespoke wallpaper designs are created to be intentional corollaries—distinct patterns that speak the same visual language to each other.
Change the Scale. Change the Vibe.
WOWpapers are shown in four standard scales — Large, Medium, Small, and Xtra Small — to illustrate how scale impacts our perception of pattern and color. We’ll customize the scale for each surface to be covered.
“Changing the scale of the print has given me such a deeper appreciation of color. As a lighting designer, I’m just thrilled to see so much depth in a 2D product.”
— Julien WOW
BEHIND THE WALLPAPER

Before launching WOWpapers, Julien was immersed in the world of Modernist lighting.

Originally from Lexington, KY, Julien earned a Bachelor’s degree in Interior Design from the University of Kentucky before moving to NYC to pursue graduate studies in Lighting Design at Parsons School of Design.

He put that to use designing custom light fixtures for the top interior designers, decorators, and architects in New York at MODULIGHTOR, a renowned custom lighting atelier. Not only did he design standouts like the CH99 and the Pin Wheel Table, he also collaborated with some of the city’s most influential design firms, creating one-of-a-kind solutions that brought Modernist form and function together.

Working within the architectural legacy of Paul Rudolph, Julien refined his eye for geometry, rhythm, and light—skills that now shape every WOWpapers design.

Today, the WOWpapers print studio operates from the same iconic MODULIGHTOR building, where Julien also serves on the board of directors.

Light became more than just a job, it became a language. A way of thinking about composition, reflection, and emotion.

Julien’s relationship with light followed him home—literally.

Julien spent years capturing the subtle ways light interacts with surfaces: how it dances across glass, bends around corners, or filters through fabric.

Eventually, those images began making their way off the screen and onto the walls of Julien’s Brooklyn apartment (and even into his wardrobe).

What started as a personal experiment quickly transformed into the first WOWpapers collection—a bold, immersive extension of his artistic vision. Today, that same obsession with light continues to guide the process, from first concept to final install—shaping how each wallpaper responds to space, color, and illumination.

At WOWpapers, we know that…

Commercial-grade wallcoverings don't have to be dull or predictable. Turn on the element of surprise with fabulous patterns!

Pattern is more than decoration; it's visual texture providing energy, mood, and rhythm to the built environment.

Wallcoverings can make a space as much as lighting defines one. Get those two right and you've created a legendary place.

Working on a boutique hotel, an upscale restaurant, or a statement residential space?

WOWpapers offers contemporary wallpaper designs that deliver both drama and polish.

Working on a boutique hotel, an upscale restaurant, or a statement residential space?

WOWpapers offers contemporary wallpaper designs that deliver both drama and polish.

VISIT US

Our studio is located inside the landmarked MODULIGHTOR building in midtown Manhattan

Right on “Designer’s Way” East 58th Street and just around the corner from the D&D Building!

Stop by to browse our sample books, explore different finishes, and see how light transforms our patterns in real time.